Sharing your region's appeal with all of Japan.
Powering regional revitalization through Furusato Nozei
A success story from a community in Kagoshima: the hands-on support that grew donations to 156% in just eight months
Get a Free ConsultationFacing any of these Furusato Nozei challenges?
Planning Thank-You Gifts
"We can't come up with attractive thank-you gifts…"
Site Operations
"We don't have the capacity to manage the portal sites…"
Growing Donations
"We don't know how to increase donations…"
Workload
"Donor support and shipping have become a burden…"
Wakuwakuen solves these challenges with our "regional revitalization model."
We are a partner that stands alongside municipalities and businesses, providing end-to-end support for Furusato Nozei programs.
Local track record: donations up 156% year on year in eight months
Year-on-year increase
Time to achieve
Support structure
Support style
By working shoulder to shoulder with municipal staff and local businesses, we were able to share the region's appeal with a great many donors.
From planning to donor support — one-stop, hands-on partnership.
Thank-You Gift Development
We uncover hidden local treasures and turn agricultural and processed goods into appealing new products with a story.
Portal Site Management
We create and update pages tailored to each site, including Rakuten Furusato Nozei and Furusato Choice, always pursuing presentation that wins donors over.
Promotional Materials
From design to production, we create thank-you letters that convey gratitude and brochures that encourage repeat donations.
Promotion & Advertising
We plan and run effective promotions at the right time, from the year-end peak to seasonal campaigns.
Customer Support
From donor inquiries and shipping notices to handling complaints should they arise, our courteous and prompt service builds fans for your region.
Data Analysis & Improvement
We thoroughly analyze trends in donation amounts and counts, using data-driven strategy to both win new donors and nurture repeat donors.
What Our Partners Say
Local Government Official
Municipal staff
"Even without specialist knowledge, we can leave everything from planning to operations to them, which is a huge help. They care as if they were staff of our own village, and we're grateful for that."
Thank-You Gift Supplier
Local business
"What we make now reaches people across Japan, and we get to hear how happy they are. Thanks to Wakuwakuen, our sales channels have expanded enormously."
Take your region's appeal even further.
Start by telling us about your region's challenges and potential. Drawing on the know-how we have built in regional revitalization, we will propose the plan that fits best. Consultations are free, and there is never any hard sell, so please feel free to get in touch.